Brand Marketing Strategist

We are looking for a Brand Marketing Strategist who will play a key role in shaping how NA-KD is seen, experienced, and talked about. In this role, you will work closely with our Head of Brand Marketing and take the lead on brand building initiatives that drive awareness, relevance and long term growth.

This role combines strategic thinking with hands-on execution. You will define how NA-KD shows up across top-funnel channels, including brand campaigns, OOH, social, and press, while also managing the implementation of these activities with internal teams and external partners.

You are equally comfortable thinking long-term about brand impact and rolling up your sleeves to make it happen, driving results across all areas of brand marketing.

Key Responsibilities

• Co-develop and support brand strategies across markets, campaigns, and key brand moments
• Lead the planning and execution of brand activations, including OOH, DOOH, paid social, and PR initiatives
• Own briefs and drive the production of brand assets and content in collaboration with creative and production teams
• Track, analyze, and report on key brand performance metrics such as awareness, engagement, and perception
• Identify and recommend new opportunities to strengthen and elevate NA-KD’s brand presence
• Collaborate closely with cross-functional teams including PR, influencer marketing, paid media, content, and purchasing

Your Past & Your Skills

• Experienced brand marketing professional with 2-4 years in a similar role, ideally within the fashion industry
• Strategic and structured thinker with a strong ability to link brand initiatives to measurable business impact
• Creative, curious, and culturally aware, with a solid understanding of media, trends, and consumer behavior
• Skilled at managing multiple projects, timelines, and stakeholders with efficiency and attention to detail
• Strong communicator, fluent in English, confident in writing briefs and presenting ideas clearly and persuasively
• Thrives in fast-paced, collaborative environments that value innovation and teamwork

What We Offer

• Global environment
• Personal and professional development
• Freedom to add value/make a difference
• Hybrid Remote policy (3 days at the office and 2 days WFH)
• A number of voluntary benefits

Interested in learning more about NA-KD, our culture, colleagues, and benefits? Visit our career site here!

Does this sound like an opportunity for you?

To submit your application, simply click the "Apply for this job" button below. Please provide your full application in English, including your CV and responses to a few background questions.

We encourage early applications as we follow a continuous selection process. This means we may close the recruitment before the final application day. Don't hesitate to submit your application promptly - we look forward to hearing from you!

Application deadline: 2025-10-24

Start Date: ASAP

Location: Gothenburg HQ, Sweden

About NA-KD 

Working for NA-KD is not just another step in your career. It is a leap into the unknown. A new adventure that can take you anywhere. Because just like you, we’re on a journey to bigger and better things. We are constantly evolving and improving. For you, this means that no day is the same as the one before. But also, that there will be endless opportunities to take charge of your future and build the life you want for yourself. And no matter what that looks like - we will support you along the way.

Our Commitment to Diversity

NA-KD is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.