Our Culture
Our Vision & Mission
Our Vision is to Always making women feel at their best
Our Mission is to Together with our customers, make NA-KD the top-of-mind fashion brand. We inspire and make women feel confident by providing them with the latest fashion, easily accessible and fit for the future.
Our Values
Our values are our beliefs, philosophies, and principles that drive our business and shape our company's DNA.





We are Courageous; we take risks to evolve and dare to fail. We are Curious; we constantly seek new perspectives by questioning our assumptions. We are Momentum; we constantly push the limit of our potential. We are Collaborators; we embrace diversity and inclusion and actively seek new ways to collaborate. We are Customer obsessed; we see things from the customer's perspective and always put them first.
NA-KD Benefits
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Our HQ Office is located in the area Gamlestadens Fabriker, surrounded by many great and trendy restaurants, wine- and beer bars.
Around 200 meters from our HQ office, you will have both tram and train station which takes you to Gothenburg Central Station in only a couple of minutes.
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Rolling Event Schedule;
NA-KD Awards
Summer Party
Kick off
Office party
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Pension & Insurance
2000 SEK Wellness Allowance / year
1 hours/week for wellness focused activities
Discounts on SATS, Barry's Bootcamp, Fysiken and many other great deals on our Benefit portal.
Two weeks/ year working from anywhere in the world
Five paid days off, in addition to vacation
Fashionable benefits
And a lot of other great perks, once you join NA-KD!



NA-KD Awards
One ambition of ours is to make our employees grow and we think that ambition should be rewarded and celebrated. That's why we arrange NA-KD awards - an annual party where we gather to celebrate the year that has been, the year to come, and highlight our employees.
To give you an idea of how it might be if you are joining us next time, we want to share a glimpse of how our NA-KD Awards night looked like in the previous year.