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CMO (Chief Marketing Officer) / Head of Performance Marketing

Job Summary: 

NA-KD, a global online fashion company and one of the top 20 fastest growing companies in Europe, is currently looking for a Traffic Guru to join our executive team. NA-KD has an annual revenue run rate of over $70 million, with millions of page views every day and shipping to over 130 countries per month.

As the leader of the performance marketing team, you will run the consumer site, and manage the day-to-day sales of the website and commercial plans. Your goal will be to increase customer acquisition, activation, and retention. You will manage a skilled team of digital marketers under your guidance. The ideal candidate will understand the fashion industry, have experience managing an e-commerce P&L and a marketing funnel, making data-driven decisions and know how to set a business apart from extensive competition.


  • Drive all customer acquisition and retention efforts through all relevant digital marketing channels such as affiliate marketing, SEM, Social advertising, co-operations, e-mail, and retention marketing tools.
  • Localize the marketing efforts by market to achieve the highest possible impact of each marketing dollar spent
  • Work with cross functional partners to ensure the business objectives are met. This includes close co-operation with the production, data and IT departments to optimize conversion and activate our existing customers to increase the purchase frequency.
  • Analyze user experience across channels through analytics and determine potential improvements
  • Responsible for performance marketing from all paid channels which account for more than 80% of marketing budget
  • Run the consumer site and set and achieve strategic goals related to social media metrics and marketing campaign initiatives
  • Develop and maintain bottom-up forecasts and budget for sales, promotions and fuel required to meet the yearly/monthly/daily sales plan
  • Follow and analyze daily metrics to maximize revenue and minimize cost of sale.
  • Build upon, develop, and lead our stellar team of currently 30 digital marketers and data analysts
  • Negotiate compensation and project details for contractors and vendors related to marketing and promotions
  • Responsible for developing, implementing, managing, and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
  • Improve conversion rate through performance improvements in the funnel and related site content through UX and UI improvements.

Qualifications and Skills:

Technical Skills:

  • Proven background in digital marketing. 7+ years’ experience in marketing and/or advertising
  • 5+ years’ experience in a supervisory or managerial role
  • Bachelor’s or Master’s degree in engineering or business administration
  • High understanding of web traffic acquisition on an international level and a proven track-record where you have increased web traffic, affiliates networks, social followers, and sales
  • Familiarity with strategic marketing campaigns
  • Experience from the fashion industry is a plus

Personal Skills:

  • Exceptional analytical skills and good sense for business and numbers. highly process-oriented and data-driven
  • Strong leadership and project development skills
  • Excellent communication skills to be able to communicate and operate both internal and external projects
  • Acts pragmatically, respects deadlines, and understands that no one else does the job for you
  • Enjoy working in a fast-paced environment adapting to new changes. Powered and stimulated by driving results and ambitious targets
  • Positive attitude, honesty and humility are characteristics we value highly
  • Entrepreneurial mindset with a drive to revolutionize the e-commerce industry


  • Location: Gothenburg, Sweden
  • Remuneration: Competitive plus stock options
  • Starting point: ASAP but no later than 1st April 2018

About NA-KD.com 

Nakdcom One World AB is Jarno Vanhatapio’s third e-commerce company, having founded Nelly.com (2003) and Zoozoo.com (2013). NA-KD was founded in April 2015 and operates in the global market of fast fashion, primarily in the online space. NA-KD.com launched in January 2016 and is established as a global fashion player with annual revenue run rate of over $70 million and currently employs more than 150 people. The websites had 50 million visitors in 2017. The brand NA-KD is one of the fastest growing in social media, and has since the start earned over 1.4 million global followers only on Instagram. NA-KD.com has under its first 24 months of operation, delivered customer orders to 173 countries and ships every month to more than 130 countries. The majority of the sales are from NA-KD.com and the company’s private label brands, such as NA-KD Trend and NA-KD Boho. NA-KD the brand is also represented by over 300 retailers across the globe and is also selling on Zalando. Alongside the founder Jarno Vanhatapio, the company is backed by 13 business angels and IT entrepreneurs, including NA-KD’s Chairman of the board Magnus Emilson (Visit Group), Mikael Söderlindh (Happysocks), Jonas Mårtensson (Mojang/Minecraft), Roy Forslund (Infotech), Svante Elfving (Brummer & Partners), Lena Apler (Collector Bank), Jonas Norlande and Filip Engelbert (Avito). The company has raised in total $66 million in seed funding ($6 million), Series A ($20 million) and Series B ($40 million). The largest shareholders are Northzone, Partech, eEquity, the founder Jarno Vanhatapio and chairman Magnus Emilson.


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Gamlestadsvägen 4 B15
415 02 Gothenburg Directions hello@na-kd.com

Workplace & Culture

Here is the NA-KD truth....

NA-KD is one of Europe's top 20 fastest growing companies, breaking new records every month and showcasing ourselves as one of the leading fashion company in the world.

At NA-KD you will find the most passionate and talented employees in the industry, with a combined knowledge of 50 years in both fast and high fashion. We were born in 2015 and have been growing ever since, creating the hottest fashion trends across the globe and being seen on all the hottest influences and celebrities.

We push the envelope daily with our social media content and art direction. NA-KD is dedicated to breaking the mold and showing our followers what it means to be unique and stand out from the crowd.

Top follow us on our journey, be sure to follow us here for all the latest updates!


With love,


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