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Data Analytics Manager

Data Analytics Manager


This role is a blend of marketing strategy, statistics, analytics and customer experience. You will be responsible for building up our data analytics department. Focus will lie in creating business insights and making targeted recommendations in order to optimize marketing and sale initiatives as well as in the development of new digital features. This role will work closely with personalization, segmentation, customer insights and customer experience to ensure that sales and marketing decisions are based on data insights to maximized ROI. The candidate will play a critical role ensuring a test/learn approach is consistently executed across the marketing mix. The candidate should have experience in working with large data sets, data-driven decision making and storytelling. You will need to be a true business partner to the organization, and possess the ability to work cross functionally to develop marketing efforts and turn insights into impactful strategic business actions.

Specifically this role will:
  • Deliver data & insight driven business recommendations to management on where and how modified business decisions could lead to improved business performance
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our visitors interact with our website
  • Understand root causes of changes in metrics
  • Understand ecosystems, user behaviors, and long-term trends
  • Identify new levers to help move key metrics
  • Influence teams through presentation of data-based recommendations
  • Communicate state of business, experiment results, etc to teams
  • Partner with different teams to solve problems and identify trends and opportunities
  • Inform, influence and drive personalization decisions and product launches
  • Partner with technical and non-technical resources across the business to promote the efficient execution of projects
  • Ensure programs are executed with data-driven philosophy and post execution measurements are in place
  • Support Senior Management with data insights
  • Bachelor’s degree required in Marketing, Business or other related fields with emphasis in quantitative methods
  • 5+ years of relevant experience in analytics, measurements, business intelligence, or media research
  • Person should have experience and knowledge of programming to get to the results (e.g. using Python)
  • Expert level experience with SQL, Tableau, data visualization tools and SiteCatalyst or similar tools required
  • Experience with Teradata, Experian data, Astor, and testing tools (Monetate, Test & Target), Ensighten, Hadoop and Hive experience
  • Experience in A/B testing. Working with and interpreting the results of A/B testing
  • Omni channel and attribution metrics knowledge
  • Knowledge of attribution, econometrics and programmatic models techniques
  • Excellent general business analytical skills able to quickly synthesize data at micro- and macro-level to produce concise interpretation
  • Experience with both structured and unstructured data and analytics
  • Capable of reducing large multi-dimensional data sets into more manageable, insightful, and interpretable data
  • Measurement analytics, quantitative business measures (LTV, NPV,ROI, Churn, etc.), statistics (correlations, sample sizing, etc.)
  • Experienced with understanding user behaviour analysis and cohort analysis
  • Experience on statistical techniques relevant to market research (e.g., sampling, clustering) highly desirable
  • Ability to straddle between strategy and execution as needed
  • Expert understanding of how to use marketing tactics to drive sales and loyalty
  • Successful experience working cross-functionally
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment

About the Company and Founders

NA-KD has revolutionised the online fashion industry and is rapidly expanding! The company is led by Swedish e-commerce entrepreneur Jarno Vanhatapio, who founded Nelly.com and ZooZoo.com. NA-KD was launched in late 2015 and operates in the global fast fashion industry. NA-KD has more than 130 full-time employees. During the first year the website had 15 million visitors and gathered over 750 000 followers on social media platforms from more than 150 different countries. The company has a truly global DNA and has shipped to more than 140 countries. The majority of the sales originates from the private labels NA-KD Trend and NA-KD Boho, designed by our in-house production department. Behind the company stands a number of business angels and IT entrepreneurs. In December 2016 the venture capital firms Northzone and eEquity, became partners by investing 15 MUSD in the company.

Application deadline: Running applications

Position: Data Analytics Manager

Location: Gothenburg or Stockholm, Sweden

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Or, know someone who would be a perfect fit? Let them know!


Gamlestadsvägen 4 B15
415 02 Gothenburg Directions hello@na-kd.com

Workplace & Culture

Here is the NA-KD truth....

NA-KD is one of Europe's top 20 fastest growing companies, breaking new records every month and showcasing ourselves as one of the leading fashion company in the world.

At NA-KD you will find the most passionate and talented employees in the industry, with a combined knowledge of 50 years in both fast and high fashion. We were born in 2015 and have been growing ever since, creating the hottest fashion trends across the globe and being seen on all the hottest influences and celebrities.

We push the envelope daily with our social media content and art direction. NA-KD is dedicated to breaking the mold and showing our followers what it means to be unique and stand out from the crowd.

Top follow us on our journey, be sure to follow us here for all the latest updates!


With love,


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